I’m actively looking for an SDR/BDR role where I can bring my lead gen experience, obsession with follow-up, and sales mindset into a team that’s hungry to grow.
Let’s build something that scales.
👋 Hi! My name is Matthew DeSarno
I Build Sales Systems That Book Real Meetings
MATTHEW DESARNO
Lead Generation
I design systems that reach the right people, at the right time.
Automation Architecht
I connect tools into one seamless client acquisition engine.
Sales Psychology
I build frameworks that overcome objections and drive decisions.
Pipeline Optimization
No lead missed. No guesswork. Just follow-through.
Skills
The MKD Way
I’m Matthew DeSarno — a self-taught SDR who built my own outbound machine from scratch.
I’ve cold-called 75 businesses a day, built CRM workflows to follow up, and tested how to turn cold leads into booked calls — without a sales team or paid ads.
Now I’m looking to bring that same execution and obsession to a team that values consistency, systems, and growth.
Results / Experience / Case Studies
Real Wins From the Field
Here’s what I’ve built, who it helped, and what it produced — all solo.
Closed High-Ticket Gym Sales
Sold training packages and built client loyalty through 1-on-1 consults. Boosted gym revenue through upsells and referrals.
300% Increase in Booked Appointments
Built and automated a full CRM outreach system using SMS, email, and DM. Boosted conversion rates by 35% with personalized lead flows.
75 Cold Calls a Day – $50K+ in Monthly Revenue
Closed commercial B2B deals and optimized CRM follow-ups, doubling the response rate. Handled 10+ active accounts across NYC.
Built AI-Powered Outreach Systems
Designed appointment-setting systems with SmartLead, Clay, and GoHighLevel. Automated lead gen for B2B client testing and demos.
My Story
The Journey
I didn’t take the traditional path.
I built my own CRM. My own cold email flow. My own lead engine.
75 calls a day, no scripts, no support — just reps and results.
Now I’m ready to plug into a team and go.
I want to bring this same energy to a role where I can execute, grow, and help win deals at scale.
The Early Grind
I started in the trenches — making 75 cold calls a day selling plumbing products to commercial contractors. No scripts. No shortcuts. Just persistence and results.
Curiosity
But I didn’t stop at the phones. I got obsessed with why some calls worked and others didn’t. I began building automated follow-up systems, rewriting cold email copy, and learning how to scale outreach using AI, no-code tools, and CRMs like Salesforce, HubSpot, and GoHighLevel.
Builder
That curiosity led me to launch my own systems projects under MKD Digital. I’ve since built lead gen engines for gyms, tested appointment-booking flows for B2B businesses, and optimized pipelines that actually close deals — not just collect leads.
What I Believe
I believe in:
Looking for Someone Who Can Sell and Systemize?
I’m not looking for a job — I’m looking for a mission.
If you need someone who shows up, solves problems, executes without ego, and makes sales work better — I’m your guy.